The Nokia mobile broadcast solution will be delivered to Doordarshan via SHAF Broadcast in early 2007. During the trial, Doordarshan will test the reception quality of the broadcast coverage and explore the options of supporting different service schemes such as advertising and interactive services. The pilot project will also enable Doordarshan to gauge consumer expectations.
Mobile TV broadcasting allows the users to watch their favourite TV programmes. The service works by receiving a digital TV broadcast signal optimised for mobile devices from the air in much the same way as TVs at home do. Broadcast mobile TV is not the same as a streaming video service over 3G or GPRS where each recipient gets a separate copy of the programme stream. Rather, one simultaneous TV stream can be received at any time by any number of users enjoying high picture quality and low battery power consumption.
Speaking on the technology, Nokia s senior vice president, multimedia, Iikka Raiskinen said, “We are offering mobile TV on the DVBH platform in Vietnam, Italy and Finland and pilot projects are on in many other countries, including the United States. Since the feed is not distributed through the normal secular spectrum, the scarcity of bandwidth will not be a constrain in this case.”
According to Mr Raiskinen, there is a vast market for DVB H broadcast mobile TV in countries like India where a huge population uses the mass transport systems and the average commutation time is over 20 minutes. “The contents will be provided by Doordarshan and there will be lot of scope for interaction for the users as one single set will provide TV and mobile phone services.”
Though initially only the Nokia N 92 model will support the service, Mr Raiskinen said that with the increase in demand, the feature will be available on other sets as well. Commenting on the initiative, Nokia Asia Pacific multimedia director Jawahar Kanjilal said, “India has become one of the leading countries in Asia to deploy live broadcast mobile TV bringing the Indian consumers a step closer to watching their favorite programmes on their mobile devices. We are excited to collaborate with Doordarshan to enable their mobile TV services.
“This is a great opportunity for the vibrant content industry in India to take advantage of bringing TV into the pockets of the Indian consumers.” The pilot will use DVB-H technology, a robust broadcast technology now used to support several extensive field pilots globally.
It has been chosen based on its merit to support mobility, small screens, indoor coverage, optimised use of battery and in-built antenna that are specific to handheld devices such as mobile devices.
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